Essentials for Body, Mind & Soul

The Violet Flame is a New Age Metaphysical retail specialty shop. Featuring Unique gifts from Aroma Therapy to Zen Gardens. We offer private sessions of Spiritual Guidance, as well as alternative Healing Therapies. The soothing sounds of Frankie’s Fountains, soft music and light aroma create a Sacred Haven that will awaken your senses and lift your spirit, while bringing Peace and Harmony into your world and those you love.

The Violet Flame can be found at 309 Pearl Street. Although only two blocks long and one way, Pearl is the #1 street in Historic Downtown LaCrosse, known for it’s unique shops and fine restaurants. We are located on the north side of Pearl Street East, between 3rd and 4th, under the Big Violet sign.

Be sure to visit or call us at 608-784-5738!

The Violet Flame was created by Frankie, from her love and interest in Spirituality and the alternative Healing Arts. This “New Age” shop is the perfect medium to bring ‘God’s Country’ in touch with the Metaphysical world, by providing a resource for those looking to explore while bringing a little more Light into the world!

Named in honor and respect of St Germain “Keeper of the Flame” and his ‘Violet Flame’.

The ‘Violet Flame’ is a gift from Spirit, an Eternal Flame that transmutes negativity, forgives one’s errors and heals the Body, Mind and Soul.