Essentials for Body, Mind & Soul

The Violet Flame is a Metaphysical retail specialty shop. We feature unique gifts of all sorts, from Aromatherapy to Zen Gardens. We offer private sessions of Spiritual Guidance, as well as Alternative Healing Therapies. The soothing sounds of Frankie's Fountains, the soft background music and the blissful aromas together create a Sacred Haven that can comfort your senses and lift your spirits as you shop for the special items that can create Peace and Harmony  in your world and for those you love.

The Violet Flame is located at 309 Pearl Street in Historic Downtown LaCrosse, known for it’s unique shops and fine restaurants. We are located on the north side of Pearl Street East, between 3rd and 4th, under the Big Violet sign.

Please stop in soon, or call us at 608-784-5738 

The Violet Flame was created by Frankie Heilman to express her devotion to Spirituality and the alternative Healing Arts, and was inspired by the "Keeper of the Flame", St. Germain, whose Violet Flame symbolizes an eternal flame that transmutes negativity, forgives one's errors, and can heal body, mind, and soul. Now owned by the five Keenan Sisters, this “New Age” shop is the perfect medium to bring ‘God’s Country’ in touch with the Metaphysical world, by providing a resource for those looking to explore possibilities of knowledge and healing in an atmosphere designed to bring a little more Light into the world.